IKEA CHINA

家 给生活更多
HOME IS MORE THAN YOU THINK

New business win for IKEA China brand repositioning

Traditionally, the Chinese culture focuses on the future. Work hard now, enjoy life later. But with so much uncertainty these days, more people are starting to wonder: Where does life’s meaning really come from?

As the category leader, we wanted to share a simple, often overlooked truth: Home is where life’s most meaningful moments happen. It’s the little things. The ones often right in front of us, that bring us the biggest joy.

家 给生活更多 Home is more than you think

There has never been more of a need to remind people of the importance of home. This launch piece builds the brand’s next chapter; one that is all about celebrating the power of small everyday moments at home.